When solo and small firm lawyers ask how they can gin up their business development, I start by asking them where they already get their business. That answer is almost always “referrals.” It could be referrals from other lawyers and professional colleagues, clients and former clients, or any number of…

Many lawyers I meet seem to be intimidated by the prospect of marketing themselves. There is a never-ending list of things they think they should be doing to develop business, and they’re so overwhelmed that what they often end up doing is nothing. To those lawyers I say: Have a…

As we head into the holiday season — the one that exhausts and delights in equal measure — it’s a good time to take a deep dive into one of my favorite timesavers: marketing multitasking. Some of us have a hard time saying no. That’s how I ended up with…

In our work for lawyers and law firms, we rely on a host of online tools to keep projects organized, automate our social media posts and newsletters, and just generally make life easier and more productive. If you’re looking to juice up your online presence, these tools can help save…

LinkedIn is the least popular of all the big social media channels, but it’s still considered a must for companies looking for business and individuals looking for work. It’s not hard to see why LinkedIn isn’t popular: it’s technologically clunky and everybody is on their best behavior, so it’s basically…

If you’re at a law firm with a marketing department, congratulations! You have the support and resources that most solos and small firm lawyers can only dream of. But, unless your name is on the door or you’re already a major rainmaker, it’s a safe bet that the firm’s marketing…

If you’re a small law firm looking to grow your business, you may have encountered the phrase “content marketing” while exploring potential marketing options. This blog post will explain some of the main concepts of content marketing and how it can be a potent tool for solos and small law…